Competitor and category gaps
Competitor and category gaps show where AI assistants recommend other tools instead of your startup.
Competitor gaps
Section titled “Competitor gaps”Competitor gaps answer questions like:
- Which incumbents appear more often?
- Which alternatives are recommended before us?
- Which competitors appear in categories we care about?
- Which pages or sources seem to support those recommendations?
Category gaps
Section titled “Category gaps”Category gaps show the topics and buyer problems where your startup is missing.
These gaps often point to content, positioning, or source-credibility work your team can prioritize.
What to do next
Section titled “What to do next”Use gaps to decide which pages, comparisons, guides, integrations, and proof points to create next.