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AI visibility, explained

Guides and playbooks on generative engine optimization — how AI assistants pick what to recommend, and how B2B SaaS startups earn a place on the shortlist.

Looking for head-to-head breakdowns? See comparisons.

Guide May 28, 2026 3 min read

Measuring AI visibility: the metrics that actually matter

Mention counts are a vanity metric. Here are the five measures that tell you whether AI assistants genuinely recommend your B2B SaaS product — and how to read them.

Playbook May 21, 2026 2 min read

How AI assistants decide what to recommend

A practical mental model for how ChatGPT, Claude, Gemini and Perplexity build a shortlist — and the five levers that decide whether your startup makes it on.

Guide May 12, 2026 3 min read

What is Generative Engine Optimization (GEO)?

GEO is the practice of earning recommendations inside AI assistants like ChatGPT, Claude, Gemini and Perplexity. Here's how it differs from SEO and where to start.